Challenge
In order to comply with stringent regulatory labeling requirements, manufacturers of over the counter drugs often package bottles in paperboard unit cartons, along with inserts that provide detailed product information.
When a major retailer reduced shelf space for Anacin Advanced Headache Formula, the result was a dual challenge. In order to maximize face counts, the manufacturer needed to create a new package that presented the product vertically. At the same time, the retailer requested that the unit carton be eliminated entirely, which required a new vehicle for regulatory information.
Anacin needed a solution that would maximize the brand's shelf presence despite a smaller viewing area, while combining a prime label with all the content required of an OTC internal analgesic drug.
Solution
We recommended the patented EasyTab® extended text label from our MultiVision® label line. EasyTab® labels feature a patented pre-curve feature that allows the label to fully wrap around tight diameter surfaces. This ensured ample space for the detailed information required for regulatory compliance of OTC drugs. The label also features a patented easy open tab that is convenient for consumers and is guaranteed to open and close under normal conditions for the shelf life of the product.
Our specialists worked with the Anacin team to produce a pressure sensitive label with a metallic finish and all the brand impact and shelf presence of the previous package.
Result
An "outside the box" solution that provides the necessary printing space for regulatory compliance and allows more facings on the shelf despite the smaller footprint. We also eliminated the unit carton resulting in a noticeable savings in cost per package.
