Teamwork, partnership, and collaboration are all terms we often hear in the business world. Winning first place in the 2018 TLMI Label Awards for Rey Wines’ Royal Nonesuch Farm 2015 York Mountain Wine label in the Offset - Wine & Spirits -...
The wax ribbon debate continues as the industry battles the influx of cheap, black wax ribbons from outside the U.S.
What does WS Packaging Group offer to compete with these “invaders”?
We offer a choice of either a “premium” black wax or a “...
WS Packaging has been a leader in printing on-pack promotions for over fifty years. We have realized some great innovations, yielding several patented game and coupon constructions. From instant redeemable coupons to multi-tab game pieces and...
Have you heard about our unique DesignMax service? DesignMax is a comprehensive packaging/brand design service, created to update and advance branding, graphics, and packaging execution and provide comprehensive mockups and 3D renderings to...
It is easy to recognize the need for a piece of label application equipment to keep up with production demands; however, it’s the understanding of all the nuances that make the equipment capable of performance and reliability that comes with industry experience...
Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.
When it comes to brand protection, you have to take deliberate steps to ensure nothing happens to the brand equity and consumer affinity you've built. The one-to-one relationship with each customer has to be re-affirmed every time a product is used.
While product quality is vital to securing ongoing business, packaging plays a key role in getting products noticed at shelf, driving purchase intent, and differentiating the Zoots brand of cannabis-infused products.
