It is easy to recognize the need for a piece of label application equipment to keep up with production demands; however, it’s the understanding of all the nuances that make the equipment capable of performance and reliability that comes with industry experience...
Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.
When it comes to brand protection, you have to take deliberate steps to ensure nothing happens to the brand equity and consumer affinity you've built. The one-to-one relationship with each customer has to be re-affirmed every time a product is used.
While product quality is vital to securing ongoing business, packaging plays a key role in getting products noticed at shelf, driving purchase intent, and differentiating the Zoots brand of cannabis-infused products.
Brands need to be seen and heard from the shelf. Printing and decorating techniques create the calling card. They work in concert with packaging structure and shape to gain consumer attention.
To reward customer loyalty, a food products company wanted to do a special in-pack promotion for a line of its frozen meals. But the coupon had to be oven-proof. Why oven-proof? Because some people need to be protected from themselves. This is why R&D gets the fun assignments.
Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.
Executing a decoration transfer today is a lot easier and less costly than ever due to advances in print technologies. Digital printing gives brand owners a host of marketing options that make it possible to trial a new product, extend a SKU offering, or try a completely new packaging approach.
