Packaging That Sells Blog

WS Packaging Case Study: Extended-text label helps beauty brand capture new customers

By marketing@wspackaging.com
Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.

HOT Coupon Rated to 500 degrees F

By marketing@wspackaging.com
To reward customer loyalty, a food products company wanted to do a special in-pack promotion for a line of its frozen meals. But the coupon had to be oven-proof. Why oven-proof? Because some people need to be protected from themselves. This is why R&D gets the fun assignments.

Packaging Is Key Ingredient for Consumer Product Goods

By marketing@wspackaging.com
Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.

Shrink Labeling

By marketing@wspackaging.com
Executing a decoration transfer today is a lot easier and less costly than ever due to advances in print technologies. Digital printing gives brand owners a host of marketing options that make it possible to trial a new product, extend a SKU offering, or try a completely new packaging approach.

Extended-Text Labeling

By marketing@wspackaging.com
Brand owners must comply with labeling regulations for all their products, regardless of product size. This is especially critical when a product contains an active ingredient such as sunscreen. The fact compliance must be maintained across all packaging formats poses some challenges for brand owners when they want to use trial or sample sizes that are small. Extended-text labels create extra space to tell a deeper brand story, provide product usage information, and still enable brand owners to meet regulatory requirements.

Brand Building and Packaging

By marketing@wspackaging.com
With 67 percent of private label buying decisions being made at the shelf, the role packaging plays in delivering shelf impact is vital to product success. So how does a new or established private brand steal attention?

NFC Brings Toys to Life

By marketing@wspackaging.com
The power and promise of NFC is the ability to instantly create an interactive experience with consumers, regardless of the product. It's all about engaging consumers at the point of purchase, as well as at home. The digital world offers tremendous opportunities for building consumer and brand affinity.