Packaging That Sells Blog

DesignMax™: Discover your Brand’s Potential

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Have you heard about our unique DesignMax service? DesignMax is a comprehensive packaging/brand design service, created to update and advance branding, graphics, and packaging execution and provide comprehensive mockups and 3D renderings to...

WS Packaging Case Study: Extended-text label helps beauty brand capture new customers

Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.

HOT Coupon Rated to 500 degrees F

To reward customer loyalty, a food products company wanted to do a special in-pack promotion for a line of its frozen meals. But the coupon had to be oven-proof. Why oven-proof? Because some people need to be protected from themselves. This is why R&D gets the fun assignments.

Packaging Is Key Ingredient for Consumer Product Goods

Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.