Like any CPG product category, household products are no less competitive. When it comes to shelf impact, store brands have to adopt the same strategies as the national brands. They invest in package design and labeling efforts that are all aimed at capturing consumers' attention at the shelf, at the moment of truth. For household products, you have to make sure the product labeling stays intact and pristine.
Today's grab-and-go c-store shoppers are time-starved and looking for the convenience of a wider selection of food options. Regardless of their size, c-stores can grow their foodservice categories with packaging that effectively brands the store and product offerings, coveys quality, helps keep food fresh, and effectively displays food items.
It's easy to see, walking down the aisle in the liquor department at the grocery store or as a dedicated liquor store clearly points out, how wine and spirits are among the most competitive categories in consumer markets. Every inch of shelf space is used. There is literally a wall of brands standing shoulder-to-shoulder and faced to the edge all vying for attention.