Packaging That Sells Blog : Packaging Insight

Brand Building and Packaging

With 67 percent of private label buying decisions being made at the shelf, the role packaging plays in delivering shelf impact is vital to product success. So how does a new or established private brand steal attention?

Creating a True Brand

Innovative packaging is an effective tool that can give all brands a competitive edge. Products with outstanding shelf appeal have a greater chance to attract consumer attention and encourage purchase. But it goes farther than just the shelf. Brand owners have to consider what happens when the product goes home.

Effective Packaging

Packaging success depends on effective execution. That's why it's vital for the brand owner, packaging designer, container supplier, label printer, and manufacturer/co-packer to all be involved as early as possible in the process.

Packaging Decoration

With about 70 percent of purchase decisions being made at the shelf, packaging that gets noticed is how successful brands engage consumers. But when you look at the cost to package a product, decoration represents only a fraction of the total cost. That's why packaging is such a wise investment.

Digital Printing

There are basically eight print technologies available to bring a designer's vision to life and deliver the shelf impact that drives sales. Not that one is better than the other, because each has a range of capabilities that can meet specific needs for visual impact and product presentation.

WS Packaging Case Study: Extended-text label helps beauty brand capture new customers

Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.