Packaging That Sells Blog : Packaging Insight

Shrink Labeling

Executing a decoration transfer today is a lot easier and less costly than ever due to advances in print technologies. Digital printing gives brand owners a host of marketing options that make it possible to trial a new product, extend a SKU offering, or try a completely new packaging approach.

Packaging Is Key Ingredient for Consumer Product Goods

Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.

Brand Building and Packaging

With 67 percent of private label buying decisions being made at the shelf, the role packaging plays in delivering shelf impact is vital to product success. So how does a new or established private brand steal attention?

Brand Makeover Part 1

A brand makeover is never a light undertaking, but that doesn't mean it has to be fraught with peril. Asking the right questions, understanding the process, and knowing what you have to do will help get you where you need to be. In the end, the role of packaging is to help consumers along the path to purchase by communicating the brand positioning with visual cues that are personal, emotional, and tactile.

WS Packaging Case Study: Extended-text label helps beauty brand capture new customers

Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.

Packaging Decoration

With about 70 percent of purchase decisions being made at the shelf, packaging that gets noticed is how successful brands engage consumers. But when you look at the cost to package a product, decoration represents only a fraction of the total cost. That's why packaging is such a wise investment.

Creating a True Brand

Innovative packaging is an effective tool that can give all brands a competitive edge. Products with outstanding shelf appeal have a greater chance to attract consumer attention and encourage purchase. But it goes farther than just the shelf. Brand owners have to consider what happens when the product goes home.