There are basically eight print technologies available to bring a designer's vision to life and deliver the shelf impact that drives sales. Not that one is better than the other, because each has a range of capabilities that can meet specific needs for visual impact and product presentation.
Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.
While product quality is vital to securing ongoing business, packaging plays a key role in getting products noticed at shelf, driving purchase intent, and differentiating the Zoots brand of cannabis-infused products.
With about 70 percent of purchase decisions being made at the shelf, packaging that gets noticed is how successful brands engage consumers. But when you look at the cost to package a product, decoration represents only a fraction of the total cost. That's why packaging is such a wise investment.
Brand owners must comply with labeling regulations for all their products, regardless of product size. This is especially critical when a product contains an active ingredient such as sunscreen. The fact compliance must be maintained across all packaging formats poses some challenges for brand owners when they want to use trial or sample sizes that are small. Extended-text labels create extra space to tell a deeper brand story, provide product usage information, and still enable brand owners to meet regulatory requirements.
Executing a decoration transfer today is a lot easier and less costly than ever due to advances in print technologies. Digital printing gives brand owners a host of marketing options that make it possible to trial a new product, extend a SKU offering, or try a completely new packaging approach.
Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.