Packaging That Sells Blog : Packaging Insight

WS Packaging Case Study: Extended-text label helps beauty brand capture new customers

Brand owners want to make their products available to a broader base of consumers by deploying smaller packaging sizes that conveniently allow away-from-home use. But it's a challenge when those products have an active ingredient that requires drug-facts content on the label. The brand owner's primary goal is to maintain the impression of the product held by the consumer. Many times they do not know how to take their products to market and still comply with labeling regulations.

Digital Printing

There are basically eight print technologies available to bring a designer's vision to life and deliver the shelf impact that drives sales. Not that one is better than the other, because each has a range of capabilities that can meet specific needs for visual impact and product presentation.

Effective Packaging

Packaging success depends on effective execution. That's why it's vital for the brand owner, packaging designer, container supplier, label printer, and manufacturer/co-packer to all be involved as early as possible in the process.

Extended-Text Labeling

Brand owners must comply with labeling regulations for all their products, regardless of product size. This is especially critical when a product contains an active ingredient such as sunscreen. The fact compliance must be maintained across all packaging formats poses some challenges for brand owners when they want to use trial or sample sizes that are small. Extended-text labels create extra space to tell a deeper brand story, provide product usage information, and still enable brand owners to meet regulatory requirements.

Creating a True Brand

Innovative packaging is an effective tool that can give all brands a competitive edge. Products with outstanding shelf appeal have a greater chance to attract consumer attention and encourage purchase. But it goes farther than just the shelf. Brand owners have to consider what happens when the product goes home.

Packaging Is Key Ingredient for Consumer Product Goods

Products on crammed shelves scream for attention. Whether it's creating trial for a new product, encouraging a second look at a brand refresh, or flagging down a shopper to go off-list and pick your brand, packaging is a bridge built on understanding consumer expectations. The right package design executed the right way helps set a brand apart.