Pressure-sensitive film and paper labels create a truly versatile calling card
Food, beverage, household and personal care products all share the need for having a diverse range of packaging formats. From glass to plastic, bottle to tube, refrigerator to freezer, brand managers, packaging designers and packaging engineers all want their product to standout at shelf.
Product quality aside, labeling influences the purchase decision. And pressure-sensitive labeling offers the visual impact and application versatility to deliver it.
The design attributes of pressure-sensitive labels are enhanced by a virtually unlimited choice of substrates, including films, papers, metalized papers, foils and holographic films. The visual impact of pressure-sensitive is bolstered by the ability to deploy a full of range of printing techniques like metallic inks, bronzing, embossing, combined with hot and cold foiling, and sub-surface printing. These capabilities and attributes give packaging designers the ideal platform for bringing their graphics vision to life and create product differentiation on the shelf.
Pressure-sensitive labels apply equally well to different types of packages, which opens creative possibilities for innovative, new mediums for food, beverage, household and personal care products.
Pressure-sensitive labels are ideal for capitalizing on new packaging trends. They’re also an equally effective medium for eye-catching on-product promotions. From instant-redeemable coupons to special "buy one, get one" deals, to rebates and regional offers, pressure-sensitive labeling gives brand managers cost-effective flexibility for targeted product promotions.
Due to their ease of application, along with different shapes, sizes and designs, pressure-sensitive labels can be applied with minimal changeover costs. This enables promotional labels, regionalization, seasonal specials and themed campaigns at lower costs. Also, security elements like tamper-proof labels, item-level tracking through RFID labels, and brand building with on-pack near-field communication labels can be cost-effectively implemented.
Seconds is all the time consumers will spend at the shelf deciding what product to buy. Brand recognition generated by innovative labeling and packaging helps move them along the path to purchase.
Robert Zietlow, Senior Innovations Engineer