Packaging that conveys freshness and quality helps convenience stores build their foodservice sales
Today’s grab-and-go c-store shoppers are time-starved and looking for the convenience of a wider selection of food options. Regardless of their size, c-stores can grow their foodservice categories with packaging that effectively brands the store and product offerings, conveys quality, helps keep food fresh, and effectively displays the food items.
It’s all about elevating the in-store experience for shoppers, so having the right packaging for the foodservice product line can make a c-store operation “best-in-class,” drive shopper loyalty, and increase category sales with the right folding carton and paperboard packaging, like:
- Hotdog cartons with a window
- Pizza slice cartons
- Appetizer cartons with a window
- Donut/baked goods boxes with windows
- Breakfast sandwich sleeves
- Coffee cup sleeves and insulators
Whether a c-store is just starting a foodservice offering or adding additional products, the most cost-effective strategy is to choose from a popular set of in-stock products ready for custom printing of brand graphics, coupled with fast turnaround and shipment. And if available, take advantage of small minimum-order qualities, short lead-times, and fulfillment of quantities to a single distribution facility or to individual stores.
Along with building sales and repeat purchases, c-stores can further brand foodservice items with coupons and on-pack promotional activities. These are additional ways to increase product awareness, cross-promote products, and build customer loyalty and engagement that increases sales and the bottom line.
Packaging plays a significant role in bringing consumers and products together, from the grocery aisle to the c-store. Foodservice offerings at c-stores are a great example of how executing the right packaging strategy can have a positive impact on retailers because of a positive consumer experience.
Jon Botting, Product Manager-Folding Carton