Ravenwood Linerless Labeling System

Published Thursday, 19 March 2015

WS Packaging Group Introduces Ravenwood Linerless Labeling System

Pressure-sensitive labels and application equipment deliver enhanced shelf impact and a better overall total applied cost

GREEN BAY, Wis., March 19, 2015—WS Packaging Group, Inc. has expanded its pressure-sensitive labeling solutions with the addition of the Ravenwood linerless labeling system. The system improves the labeling of trays, clamshells, and skin packs for meat/protein, bakeries, ready-to-eat meals, fresh produce, multipacks and carrying applications, and frozen pizza.

“The Ravenwood linerless labeling system offers significant advantages over conventional pressure-sensitive labels and carton board sleeves for product decoration,” said Dan Fulwiler, chief innovations officer. “This is a fully integrated labeling solution that drives shelf impact more effectively with a better overall total applied cost from increased line efficiencies and reduced waste.”

The linerless pressure-sensitive labels perform just like current pressure-sensitive labels but without the use of a liner. The face of the label stock has a silicone release coating to prevent labels from sticking to those wound underneath. Key features and labeling considerations of the Ravenwood tested and approved materials include square corners; cutouts inside label/sleeve; paper, film (clear and white), and sleeve board; double-sided printing; a maximum label/sleeve size of 20 inches x 5 inches; and a minimum label/sleeve size dispense length of 2 inches.

Enhanced shelf impact comes from having more flexibility in the artwork by being able to show more or less of the product (meat, poultry, bakery, etc.). Additional benefits include:

  • Easily adding promotional info, coupons, recipes, or other marketing info (back printing of label)
  • Minimizing wrinkles with patterned adhesive, allowing for more effective and attractive application on inconsistently shaped packages

Ravenwood linerless labeling systems improve label line efficiencies with up to 50 percent more labels per roll, which means fewer line stoppages for roll changes and lower associated labor costs. Additional cost benefits include:

  • Reduced packaging waste by eliminating the liner
  • Reduced startup waste on all packaging materials, including containers and labels
  • Cost avoidance by eliminating fees associated with liner disposal (Gaylord containers, transportation, storage, and landfill charges)
  • Reduced packaging materials and related costs with less cores and boxes; less pallets and skids of materials; and less tape, fillers, and ID marking consumables
  • Reduced warehouse space for label storage (approximately 50 percent less floor space)
  • Reduced transportation costs throughout the supply chain.

Developed by Ravenwood Packaging Ltd. of Bury St. Edmunds, England, the Ravenwood linerless labeling system is a proven and fully commercialized label application solution. The company was founded in 2004, and there are now more than 2,000 systems deployed worldwide.

“WS Packaging and Ravenwood Packaging have partnered to offer brand owners a linerless pressure-sensitive labeling solution that brings together both consumables and the application equipment,” Fulwiler said. “This is a turnkey solution that minimizes packaging waste, improves production efficiencies, creates sustainable value throughout the supply chain, and enhances the ability of brands to more effectively go to market.”

The Ravenwood labeling system offers three different models of machines that can be matched to specific labeling needs. Each unit has the option of linking to weigh scales for labeling catch-weight products and can run a maximum label/sleeve size of 20 inches x 5 inches.

WS Packaging Group, Inc., with more than 45 years of experience, is one of the largest printing and label converting operations in North America. It operates 19 manufacturing facilities and produces high-quality packaging products. Its customers range in size from small businesses to large, high-volume manufacturers and consumer product goods companies doing businesses locally, nationally, and in marketplaces worldwide. WS Packaging Group is majority owned by J.W. Childs Associates, L.P. (JWC), a private equity firm based in Boston, Mass., investing in middle-market growth companies. Since 1995, JWC has invested in over 40 companies, with a transaction value of more than $12 billion.

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