WS Packaging Wins "Best of Show" for 2015 TLMI Label Awards
Published Monday, 02 November 2015
Digital printing and flexography combine to create a winning label with visual and tactile depth
GREEN BAY, Wis., November 2, 2015—WS Packaging Group, Inc. received coveted “Best of Show” honors by the Tag and Label Manufacturers Institute (TLMI) for the 2015 TLMI Annual Awards Competition-38th Edition for printing and technical excellence in the narrow web industry.
The competition drew 262 entrants. The “Best of Show” award was in the multi-process category for a label WS Packaging produced for the Meguiar’s® Paint Protect car finish product. The winning label combined digital, flat screen, and flexo spot varnish to create a dimensional graphics presentation with visual depth and tactile effects.
“It’s about giving brands life by executing label designs that drive consumer purchase intent,” said Charlie Eitel, CEO, WS Packaging. “All products in all categories face stiff competition from every angle on the store shelf. Our printing capabilities and technologies deliver shelf impact that creates differentiation and category lift.
“The Meguiar’s label truly exemplifies how innovative visual and tactile cues can capture consumer attention at the moment of truth. It’s all about giving brands life by enabling brand owners to get their products noticed when it matters most.”
The Meguiar’s label was produced at the WS Packaging facility in San Luis Obispo, Calif. It was run on an HP Indigo press, 4-color process plus white, with a gloss varnish and a tactile varnish. Post-press work was executed on a Digicon finishing system. The pressure-sensitive label material is 2-mil Fasson® rainbow polypropylene that has been embossed and metalized with a neutral holographic rainbow pattern.
“All in all, the label provided excellent registration throughout the multi-process application while maintaining the absolute highest levels of quality,” said Paul Teachout, one of the judges for the competition. “From its design to level of execution, it is a well-deserved winner of our most prestigious award.”
The 2015 awards competition drew 262 entries from 45 converters from around the world. There were 36 first-place awards and 24 second-place awards presented for North American labels and tags, with international converters receiving 12 first-place awards and two second-place awards.
WS Packaging Group, Inc., with more than 45 years of experience, is one of the largest printing and label converting operations in North America. It operates 19 manufacturing facilities and produces high-quality packaging products. Its customers range in size from small businesses to large, high-volume manufacturers and consumer product goods companies doing businesses locally, nationally, and in marketplaces worldwide. WS Packaging Group is majority owned by J.W. Childs Associates, L.P. (JWC), a private equity firm based in Boston, Mass., investing in middle-market growth companies. Since 1995, JWC has invested in over 40 companies, with a transaction value of more than $12 billion.